Kellogg on Marketing

By:

Tybout, Alice M. and Calder, Bobby J

Material type: Text

TextPublication details: John Wiley & Sons; 2010Description: 427ISBN:

978-0-470-58014-1

Subject(s):

Summary: The second edition of Kellogg on Marketing provides aunique and highly regarded perspective on both the basics ofmarketing and on new issues that are challenging businessestoday. Includes more than 60% new material on both fundamentalmarketing concepts and hot topics such as Product Innovation,Social Media, Marketing to Consumers at the Bottom of the Pyramid,and Internal Branding...

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books		658 .8 TYB	Available		24975

The second edition of Kellogg on Marketing provides aunique and highly regarded perspective on both the basics ofmarketing and on new issues that are challenging businessestoday. Includes more than 60% new material on both fundamentalmarketing concepts and hot topics such as Product Innovation,Social Media, Marketing to Consumers at the Bottom of the Pyramid,and Internal Branding...

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