Kellogg on Marketing
Tybout, Alice M. and Calder, Bobby J.
Kellogg on Marketing - John Wiley & Sons 2010 - 427
The second edition of Kellogg on Marketing provides aunique and highly regarded perspective on both the basics ofmarketing and on new issues that are challenging businessestoday. Includes more than 60% new material on both fundamentalmarketing concepts and hot topics such as Product Innovation,Social Media, Marketing to Consumers at the Bottom of the Pyramid,and Internal Branding...
978-0-470-58014-1
Marketing
Non-Fiction
Kellogg on Marketing - John Wiley & Sons 2010 - 427
The second edition of Kellogg on Marketing provides aunique and highly regarded perspective on both the basics ofmarketing and on new issues that are challenging businessestoday. Includes more than 60% new material on both fundamentalmarketing concepts and hot topics such as Product Innovation,Social Media, Marketing to Consumers at the Bottom of the Pyramid,and Internal Branding...
978-0-470-58014-1
Marketing
Non-Fiction