Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

By:

Jeffery, Mark

Material type: Text

TextPublication details: John Wiley & Sons, Inc.; 2010Description: 298ISBN:

978-0-470-50454-3

Subject(s):

Non-Fiction / Marketing Research

Summary: In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing...

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Zaccheus Onumba Dibiaezue Memorial Libraries	658 .83 JEF	Available		24982

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing...

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