Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (Record no. 1526)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01053nam a2200181Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 24982 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230215s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-470-50454-3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jeffery, Mark |
| 245 #0 - TITLE STATEMENT | |
| Title | Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 298 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing... |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Non-Fiction / Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Zaccheus Onumba Dibiaezue Memorial Libraries | Zaccheus Onumba Dibiaezue Memorial Libraries | 02/15/2023 | 658 .83 JEF | 24982 | 02/15/2023 | 02/15/2023 | Books |