| 000 | 00820nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | 24975 | ||
| 008 | 230221s9999 xx 000 0 und d | ||
| 020 | _a978-0-470-58014-1 | ||
| 100 | _aTybout, Alice M. and Calder, Bobby J. | ||
| 245 | 0 | _aKellogg on Marketing | |
| 260 | _bJohn Wiley & Sons | ||
| 260 | _c2010 | ||
| 300 | _a427 | ||
| 520 | _aThe second edition of Kellogg on Marketing provides aunique and highly regarded perspective on both the basics ofmarketing and on new issues that are challenging businessestoday. Includes more than 60% new material on both fundamentalmarketing concepts and hot topics such as Product Innovation,Social Media, Marketing to Consumers at the Bottom of the Pyramid,and Internal Branding... | ||
| 650 | _aMarketing | ||
| 650 | _aNon-Fiction | ||
| 942 | _2met | ||
| 942 | _cBK | ||
| 999 |
_c4401 _d4401 |
||