TY  - BOOK
AU  - Tybout, Alice M. and Calder, Bobby J.
TI  - Kellogg on Marketing
SN  - 978-0-470-58014-1
PB  - John Wiley & Sons
KW  - Marketing
KW  - Non-Fiction
N2  - The second edition of Kellogg on Marketing provides aunique and highly regarded perspective on both the basics ofmarketing and on new issues that are challenging businessestoday. Includes more than 60% new material on both fundamentalmarketing concepts and hot topics such as Product Innovation,Social Media, Marketing to Consumers at the Bottom of the Pyramid,and Internal Branding
ER  -