TY  - BOOK
AU  - Kiechel, Walter
TI  - The Lords of Strategy: The Secret Intellectual History of the New Corporate World
SN  - 978-1-59139-782-3
PB  - Harvard Business Press
KW  - Business Planning
KW  - Non-Fiction
N2  - In The Lords of Strategy, the author recounts the birth and evolution of strategy - arguably the most influential business paradigm of the past half century - and the trials and triumphs of the surprising disruptors who invented it. It also provides readers with a deeper understanding of the world they compete in, and a sharper eye for what works - and what doesn't-when forging strategy
ER  -