TY - BOOK AU - Shu-Lu Hsu; Jeffrey C. F. Tai; Yi-Han Wang TI - An Experimental Investigation of Factors Affecting Consumers' Reactions to Mobile APP-Based Promotions KW - General Knowledge UR - https://new.zodml.org/sites/default/files/2023-06/an_experimental_investigation_of_factors_affecting_consumers_reactions_to_mobile_app-based_promotions.pdf ER -