TY - BOOK AU - Khanna, Tarun et al TI - Winning In Emerging Markets: A Road Map for Strategy and Execution SN - 978-1-4221-6695-6 PB - Harvard Business Press KW - Non-Fiction / Commerce / International Business / Marketing-Management N2 - Winning in Emerging Markets is a playbook for measuring a market's potential and for crafting a strategy to succeed there… ER -