Win that Pitch!: How to Secure New Business and Keep Clients
- Kogan Page Ltd 1993
- 158
In this book, the author takes you through the round trip of the pitch, from identifying your prey and getting a foot in the door, through to mounting the pitch and helping to keep the damned business when you win it. Drawing on many years hands-on experience of pitching for business in one of the most competitive industries, the author takes you step by step through each crucial stage in the pitching process - whether pitching for new business in the boardroom or mastering sppech making in the conference room...