Winning In Emerging Markets: A Road Map for Strategy and Execution (Record no. 1516)

MARC details
000 -LEADER
fixed length control field 00624nam a2200181Ia 4500
001 - CONTROL NUMBER
control field 24989
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230215s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-4221-6695-6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Khanna, Tarun et al
245 #0 - TITLE STATEMENT
Title Winning In Emerging Markets: A Road Map for Strategy and Execution
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Harvard Business Press
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent 247
520 ## - SUMMARY, ETC.
Summary, etc. Winning in Emerging Markets is a playbook for measuring a market's potential and for crafting a strategy to succeed there…
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Non-Fiction / Commerce / International Business / Marketing-Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books

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